STOP Pay Attention!

Hi Everyone! Hope your Holiday's have been great so far. We are getting ready to wrap up another year and start a brand new one. I have been fishing around the internet and have come across some interesting statistics and facts, so I am going to change direction and talk about the main motivation behind Roy and the rhino. Our book is many things, but the most important and least talked about so far is the Pedestrian Traffic Safety lesson we are trying to promote. After reading through some of these stats and talking to a few friends with children I am more than convinced that our book can literally be a life saver. I am posting some of these facts below. Have a look and let me know what you think. In 2009, 4,092 pedestrians died in traffic crashes - a 7% decrease from the number reported in 2008. In 2009, an estimated 59,000 pedestrians were injured; 13,000 of those injured were age 14 and younger, and males accounted for 55% (7,000) of those 13,000 injured. In 2009, 16 percent of all traffic fatalities in the United States were among people age 65 and older. National Highway Traffic Safety Administration - website

Wish I could find something a little more current, but you get the idea. Here's some more info this time from The Centers For Disease Control and Prevention website.

Pedestrians—people who travel by foot, wheelchair, stroller, or similar means—are among the most vulnerable users of the road. In the next 24 hours, on average, 324 people will be treated in an emergency department for pedestrian-related injuries. In the next 2 hours, on average, one pedestrian will die from injuries in a traffic crash. More than 4,800 pedestrians were killed in traffic deaths in 2007, and more than 118,000 were injured.

Pretty alarming numbers and these figures are from just the United States alone. Imagine this problem world wide. Finally this next bit comes from The Wisconsin Department of Transportation.

Children are very valuable - and very active - members of communities. Being struck by a car is a leading cause of death and injury to children.  The greatest risk is to children 5-9 years of age and occurs in their own neighborhoods. Children can be difficult to protect since they lack the skills and experience that most adults have come to take for granted.  Children have little or no sense of danger.  They tend to be impulsive and don’t take the time to stop and think about safety, and children may also have a difficult time judging the speed of approaching cars.  Their smaller stature also makes them harder for motorists to see. Adults need to take special care to teach children how to behave safely when around automobile traffic. Supervision is crucial through age nine. Motorists are also responsible for child pedestrian safety. Slow down in school zones, near parks and pools and in neighborhoods where children are present.  Parents dropping off children at school are a major threat to walking children and to those leaving other motor vehicles and school buses. Stay cautious after dropping off your own child.

Well there you go, it seems anyone, young or old can be affected by this very avoidable problem. The numbers seem to be declining, but more and more people need to be educated about this. Hope this wasn't too much of a downer this time of year, but welcome to reality, there is no hiding from that. Look Both Ways!!!